IFRA Brand Guidelines 2.0

A modernized, sophisticated framework for the International Fragrance Association. These guidelines dictate the visual expression of our global, science-backed, and forward-thinking organization.

1. Brand Foundation

Our visual identity is the outer reflection of our inner purpose. Every piece of communication should be anchored in our core strategic pillars.

Our Purpose: We are the global platform for the fragrance industry, driving the responsible, sustainable, and safe use of fragrances while enhancing consumer well-being and preserving the rich diversity of ingredients across regions and cultures.
Our Vision: To advance a responsible and innovative fragrance industry that upholds safety, sustainability, and consumer trust, ensuring resilience through innovation, collaboration, and a balanced regulatory environment.
Our Mission: We lead a global stewardship program, advocate for science-based policies, and drive collaboration to ensure a responsible, sustainable, and innovative fragrance industry.

Through close engagement with policymakers, industry leaders, and stakeholders, we advance safety, support proportionate regulations, and create the conditions for creativity and resilience. With expertise and strong partnerships, we enable the industry to deliver sustainable and innovative fragrances.

2. The Logo System

About the IFRA icon

The trademarked classic IFRA icon consists of a 270° circular device encapsulating the acronym "ifra" in lowercase — a trademarked device.

The new IFRA icon features a 360° coloured circle encapsulating the classic icon. The circling colours highlight the global nature of the association, the sustainability of fragrance supply chains, and the sector's commitment to safe use of fragrance.

Three configurations

The logo comes in three layouts. Pick the one that fits the available space.

On light backgrounds (White, Alabaster, Pastels)

Icon Only

For tight spaces

App icons, favicons, social avatars, small badges.

Right Logo

For horizontal spaces

Page headers, email signatures, banners, business cards.

Stacked Logo

For square formats

Square ads, presentation covers, posters, totes.

On dark backgrounds (Midnight Navy, dark photography)

Icon Only

For tight spaces

App icons, favicons, social avatars, small badges.

Right Logo

For horizontal spaces

Headers on dark covers, presentation title slides.

Stacked Logo

For square formats

Dark backgrounds with the full association name needed.

Handling colour backgrounds and small uses

The IFRA icon comes in colour, black and white versions as well as a thick version for uses in small situations where its narrow frame impedes visibility.

The rule of thumb for the standard logo:

Colour or black logo on White, Alabaster, or Pastel backgrounds only.
Colour or white logo on grey or black backgrounds only.
White logo on dark photography or dark accent colours.
Black logo on light photography or pale accent colours.

Never place the multicoloured logo on a Core Six solid background — the matching segment of the outer ring will disappear into the background. Use the Pastel variants of those colours instead (see Color System).

The thick-stroke variant is reserved for places where the standard narrow ring would lose visibility — favicons, sub-16-px social icons, embossing, embroidery, woven labels, and any small-format physical application. Reach for it only when the standard logo genuinely doesn't read; on screen at typical sizes the standard version is correct.

Thick · Colour

Light backgrounds

Favicons, social avatars at small sizes, light-coloured embossing.

Thick · Black

Light backgrounds, monochrome

Single-colour print, debossing, laser-etching, dark-on-light merch.

Thick · White

Dark backgrounds

White-on-dark merch, embroidery on navy / black fabric.

Clear space & integrity: Maintain a minimum margin around the logo equal to the radius of the outer coloured circle. Never stretch, distort, or recolour the logo.

High-resolution logo files (colour / black / white, all three configurations, plus the thick variant) live in Staff SharePoint → Brand. A downloadable assets card on the IFRA Hub landing page is on the roadmap.

3. The Color System

Our color palette is purposeful. We rely on crisp backgrounds, restricted dark tones, and vibrant Core Six colors acting as dynamic or regional accents.

The Elevated Neutrals

Note: We use black for standard body copy. The colors below are for structural design.

Midnight Navy

HEX: #0B1D3A

Use sparingly · title slides only

Alabaster

HEX: #F9F9F6

Primary background

Slate

HEX: #708090

Secondary text · borders

The Core Six (Vibrant Accents)

Use these for regional mapping, iconography, graphs, and bold highlights.

IFRA Blue

HEX: #4472C4

IFRA Green

HEX: #5F8946

IFRA Magenta

HEX: #A2548C

IFRA Gold

HEX: #E4AC48

IFRA Terracotta

HEX: #D1614A

IFRA Teal

HEX: #2B8198

Pastel Backgrounds

When creating slides or documents requiring a flood of color, use these pastel variants. This ensures the Multicolored Logo remains fully visible.

Pastel Blue

HEX: #CDD9EF

Pastel Green

HEX: #C9DDBD

Pastel Magenta

HEX: #D9B5CF

Pastel Gold

HEX: #F4DCB2

Pastel Terracotta

HEX: #EDC2B9

Pastel Teal

HEX: #B7E0EB

4. Typography

To reflect IFRA's position as a modern, authoritative global body, we utilize a highly legible, contemporary type system.

Primary Display: Playfair Display

The quick brown fox jumps over the lazy dog.

Use for: Headlines, title slides, and major callouts. A transitional serif that brings editorial elegance.

Primary Sans: Inter

The quick brown fox jumps over the lazy dog.

Use for: Body copy, sub-headlines, digital UI, and data visualization. Clean, scientific, and highly legible.

5. Visual Language & Imagery

The Sphere: Reflects global work, sustainability, and a holistic commitment to safety. Use subtle circular framing or spherical gradients.
Horizontal Bars: Representing horizontal work and symbolic of perfumery touch papers. Use as sleek dividers or to underline key headers.
Photography: Focuses on the interplay of people, places, and scented items. Avoid sterile chemical stock photos; aim for warmth, lifestyle integration, and natural ingredient sourcing.

6. Application Examples

Title Slide: Use Midnight Navy (#0B1D3A) as the background color, paired with the White Logo to ensure maximum contrast. Text should be white Playfair Display.

Content Slide: Use Alabaster (#F9F9F6) or one of the Pastel backgrounds. This allows you to safely use the Multicolored Logo without losing segments of the outer ring. Use Black for the body text in the Inter font.

AI System Prompt — machine-readable branding instructions

Copy and paste the text block below into any generative AI to brief it on the IFRA brand identity.

You are acting as an expert brand designer and copywriter for IFRA (The International Fragrance Association). You must strictly adhere to the following brand guidelines in all text generation, document structuring, and design code (HTML/CSS/presentations):

**PURPOSE, VISION & MISSION:**
- Purpose: Global platform driving responsible, sustainable, safe use of fragrances, enhancing well-being and preserving ingredient diversity.
- Vision: Advance a responsible, innovative industry upholding safety, sustainability, consumer trust, and resilience.
- Mission: Lead global stewardship, advocate science-based policies, and drive collaboration to enable sustainable/innovative fragrances.
- Tone: Authoritative, modern, scientific, elegant, global, and warm (not sterile).

**TYPOGRAPHY:**
- Headings/Titles: "Playfair Display" (Serif - elegance, authority).
- Body/UI/Data: "Inter" (Sans-serif - clean, scientific, highly legible) with text in Black.

**COLOR PALETTE & SLIDE DESIGN:**
- Dark Accent: Midnight Navy (#0B1D3A). RULE: Use sparingly (e.g., Title slides only).
- Standard Background: Alabaster (#F9F9F6).
- Secondary Text/Borders: Slate (#708090).
- The Core Six (Vibrant accents, DO NOT use as full backgrounds if using color logo):
  Blue (#4472C4), Green (#5F8946), Magenta (#A2548C), Gold (#E4AC48), Terracotta (#D1614A), Teal (#2B8198).
- The Pastels (Safe backgrounds for slides/documents):
  Pastel Blue (#CDD9EF), Pastel Green (#C9DDBD), Pastel Magenta (#D9B5CF), Pastel Gold (#F4DCB2), Pastel Terracotta (#EDC2B9), Pastel Teal (#B7E0EB).

**LOGO USAGE RULES:**
- Multicolored Logo: Must ONLY be placed on White, Alabaster, or the designated Pastel backgrounds. Do not place on Core Six solid colors or parts of the ring will disappear.
- White Logo: Use on dark backgrounds (like Midnight Navy).
- Black Logo: Use on light backgrounds for monochrome needs.
- Never alter, recolor, or crowd the logo. Clear space = radius of the outer circle.

**VISUAL DEVICES:**
- Shapes: Use circles/spheres (global scope) and horizontal bars (perfumery touch papers).
- Imagery: Focus on human elements, lifestyle, and natural ingredient sourcing.